This is a great question to ask yourself when you begin planning the design (or redesign) of your website.
Many people forget who their target audience is when they start planning their website. They get caught up in how they want it to look for themselves. This is not a problem unless you are not your target audience. If your target audience is teenage males that are into skateboarding and music and you design your website towards your own demographic of 40-50 year old professional females, you're missing the mark!
The benefit of using a website designer is that they have the benefit of being objective. They are going to ask (or should ask) who your target market is and then design for your customer not for you. Does this mean that "you" are going to be forgotten? Absolutely not! You know your customers better than anyone and your input is critical! The designer's role is to take your information, content, articles, products, etc and then present them to the world (your customers) in the most attractive and effective manner possible.
Web design firms also stay up to date on the "behind the scenes" technologies like Search Engine Optimization (SEO), Cascading Style Sheets (CSS), and the latest design trends. They focus on the process of getting you that higher search engine ranking and presenting a high-quality professional image.
If you're concerned that you are "missing the mark" with your website, contact Turcotte Data & Designs today to discuss how we can help you refocus the efforts of your website to reach the people you want to reach!